The Comparison and Feature Similarities Essay Example for Free

The Comparison and Feature Similarities Essay Now comes the interesting part, distinguishing how two completely different advertisements use similar features and techniques to sell products and also compare their varied approach to the reader first lets just pick out the similarities and discuss why these similarities may have occurred;  Use of images, very common, both have images present and also bold fonts and titles that stand out against their background colour  Use of beautiful people both people used in the adverts have white teeth are not over weight etc  Both contain the logo of their product somewhere in the advert, and also the logos both seem to be situated towards the end of the advert  Both people in the image are in their natural state for that particular time, in the morning for breakfast, and at night ready for bed, the attire of both people is nothing exceptional and this will relate to all the ordinary people reading the advert. We can see that these similarities mainly relate to the images and the people in the images. This is because the editor needs to make the reader feel special and no different from the any one else and that what Ruby Wax or the lady from the Kelloggs advert does can be done by the reader in just the same way, whether it means having the same furniture, or eating the same cereal, people always find celebrity related products make them exceptional from the others. Comparison  Now lets compare the few features that are in both and see how they differ and why this may be;  There is a lot less colour used in the Kelloggs advert compared to the MFI one, this maybe because in the furniture world colour schemes play a big role and the last thing people want is the wrong colour couches for example. Whereas in the world of cereal colour is not such a big issue whereas taste would be the same thing for Kellogg but the other way round, but colour attracts attention when reading a magazine so this may be a flaw to the Kelloggs advert or maybe the MFI just has too much colour it depends. In the MFI advert there is far less text involved that in the Kelloggs one, this is because the main feature of furniture is how it looks, and the best way to sell furniture is to picture it, in full colour and matching its surroundings whereas in terms of cereal factual information such as nutrition details are required and the effects of the cereal, and time periods before you can see the results all add to the better chance of selling the product. Both adverts include a logo at the end of the advert so to speak, and this is a shared feature, they will both want the same result, this is for the reader to remember the name of the brand over all so at least if the name is remembered then all the details will follow when the person sees the name again.  Both scenarios are perfect all the place is tidy and matching in the MFI advert, and the same in the other not that there is much to be messy but the people are all clean, hair done brilliant smile etc, this adds to the attraction and also allows the reader to associate themselves with these people via the product. In both the adverts the positioning of the wording has to be just right, this especially true in the Kelloggs advert as I had identified that mapping theory, this would not be effective at all if the wording was not correctly positioned and also in the MFI advert, if the text was bang in the middle then that would spoil the view of the immaculate bedroom which is the MFI adverts key feature for attracting readers. So the text is place in the corner out of the way giving the main image plenty of space to be recognised. Conclusion So now after analysing two separate adverts we can get quite a clear image of how advertising works and how all its little features add up to successfully sell their product to the wide range of viewers out there, of course there are many different ways of selling a product and to be sure, we have only covered a small amount of the advertising world but from this assignment we have certainly understood how advertising works and the many ways there are to sell something and the many ways people can play with your mind to make you want what they are selling.

Flint, Michigan :: essays research papers

Flint, Michigan A strong culture is one that has dependency upon itself along with outside resources. The economy is hard if nearly impossible to predict, and this puts severe strain on a community that is dependent on one employer. Cleveland, Pittsburgh, and Flint are examples of these types of communities. When a manufacturing process or company pulls out of a city, many problems arise. Flint is a city which has had a significant portion of an industry leave. GM used to be the heart of Flint, until the decision to downsize was made. This caused approximately 40 thousand of the 80 thousand GM employees to loose their jobs. Recently there was a debate pitting two sides of an issue. The question consisted of the decline of General Motors in Flint. Is it a catastrophe or does it provide an opportunity for the community. Members of the panel included Bill Donahue (pro-opportunity), Larry Thompson (pro-opportunity), Dorothy Reynolds (catastrophe supporter) and Ruben Burks (catastrophe supporter).   Ã‚  Ã‚  Ã‚  Ã‚  In the beginning, there were many advantages of having GM as the dominate employer in Flint. The quantity of GM jobs in Flint provided for an economic boom town in the 1960's and 1970's. Money from General Motors trickled down from the workers to every part of the economy of Genesse county. The population was on the rise which meant more homes, roads, and businesses. It was all to good to be true. When Roger Smith (then President of GM) decided to relocate numerous jobs from the Buick City, it was time for Flint to pay the piper. The large dependency on GM brought upon a rapid decline in the economy unparalleled by any city in United States history.   Ã‚  Ã‚  Ã‚  Ã‚  The removal of jobs from GM caused many problems in Flint. Dororthy Reynolds gave many statistics which proved how much the decline of GM hurt Flint. She pointed out that since the removal of GM jobs, Flint has become the 2nd most dangerous city in America while being the 6th most segregated. The lack of economic development since the early 1980's has also had a terrible impact on the children of Flint and Genesse county. Thirty percent of the children in Genesse county live at or below the poverty level where the graduation rate in the schools has shrunk to 57%. Mrs. Reynolds also pointed out the fact that only three new home developments have been started in the last 18 months. Ruben Burks was also invited to share his opinions on the catastrophe surrounding Flint. Unfortunately for the audience, his relationship with the United Auto Workers was at a level to where he couldn't expand on his negative GM opinions.

Culture Of Madness Midterm Essay

In the course of the week as directed for the midterm assignment, I was able to hear remarks made to imply that something irrational had been said or had occurred. Of all those time there are two that were in my opinion most interesting. They are as follows;- In the first instance the remark that referred to irrationality was made was during a conversation between two girls. One was telling the other of something that a friend of theirs had said the previous day. The two were chatting away excitedly as one described to the other what had transpired. The remark ‘she can’t be serious’ was made by the listening friend. She remarked this when the other friend told her that their friend (X), a girlfriend not present there, had told her that she wanted to seek the services of a palm reader. The conversation then proceeded by girl H saying that that was her reaction too. Girl B wanted to know why their friend wanted to visit the palm reader. An explanation followed where girl H said that their friend X had read in the internet that palm readers could tell what was going to happen in one’s future. X wanted to know what was going to happen to her so that she could prepare for it and avoid disappointment. The internet had described numerous instances when people were saved embarrassment and disaster when palm readers warned them about it. To this, both girl H and B laughed and agreed that that idea was crazy enough. They made fun on what their friend X would be told by the palm reader. They went on talking asking each other questions discussing their views on the same matter and whether they believed in such things. In the second scenario there was a couple, probably a married one, where the lady told the man that she had quit her job. To this the husband remarked ‘You’ve got to be kidding’. The tone of the woman was casual at the start. In making the remark the man seemed to be in disbelief as one who wanted the statement by the woman not to be true. The conversation proceeded with the lady reaffirming her statement and adding that she had handed in her resignation letter earlier. When asked why she had done that, the woman without mincing her words replied that she had had a dream severally, around three times in the previous week that the building in which she worked was going to collapse killing people with it. The fact that the dream had come to her three times, she believed, meant that she was being warned of what would happen in future and so she had to take precaution. It would be wrong for her to ignore the signs only to regret later. Life was more precious than money and that is why she had made the decision. The tone of the conversation turned serious when the man again remarked, ‘that is crazy’. He seemed very annoyed and thought the wife had done the wrong thing and proceeded to tell her so. The tempers were flared as the woman was in pains to explain why she had resigned and the man was either too angry or disappointed to hear her out. The man termed her beliefs as outrageous and insensible which made the woman even angrier. She finally walked out saying that it was meaningless to have such a conversation with someone who did not want to understand. In the first case when the remark was made it made girl H who was narrating the incident even more eager to continue with it. It gave her a chance to explain in detail why their friend had made such a statement. The response seemed to make the conversation more interesting and implied that the one listening to the story was interested in more information. A reaction that was foreclosed or resisted was one whereby the friend narrating the story could refuse to part with more information about the incident in discussion. The remark also made sure that the conversation stayed on course as it showed that the listener was quite interested in what went on , or why their friend being discussed had said that she wished her mother were dead. The response confirmed the intention of the narrator. Who also affirmed that she thought that their friend could not have possibly been serious that she was going to visit a palm reader. The remark made the narrator know that her perceiving the story as one worth sharing was right. This reassurance made the girl even more eager to tell what transpired and to even give her views about the whole incident. In the second case the remark ‘you’ve got to be kidding’ made the woman seem even more serious in her assertion. It made her reiterate her statement that she had quit her job. It also made her want to give an explanation for her desire before being misunderstood by the man. The remark, also made the situation take an even more serious tone as it actually implied that jokes would be inappropriate at that time or the issue at hand was not a joking matter. The reactions that were resisted were those of turning the matter into a laughing matter when it was serious. Also the chance to dismiss the incident as inconsequential was closed out. The remark showed that the man was very serious about the subject at hand and therefore the woman could not easily divert the conversation or wish it away as trivial. After the remark the conversation seemed to take a very serious tone. First the remark showed that the man was not at all in agreement with what the woman had done and would take a lot to convince him that it was the right thing to do. In fact further along the conversation another remark depicting irrationality was made by the man. This made the woman more agitated as she wanted the man to see things from her point of view and she had not had a chance to make him do this. As the conversation continued it seemed to almost generate into a disagreement with the couple trying to keep their voices low in a public place. In the first scenario if the remark had not been made by girl B, the excitement of the story would have taken a dip. A different statement like ‘Oh yes I have been looking for a palm reader myself’, would probably have come as a shock to girl H who thought the idea of visiting a palm reader to be awkward as well. The conversation would then have turned to a discussion or even an argument for and against the practice of visiting palm readers. Because girl H thought visiting a palm reader was ridiculous maybe the argument would have turned out to be serious making the two friends part ways or agree to disagree. The other case would have been for girl B to answer in a way to show curiosity. For example ‘Oh really what does she want to find out? ’ or ‘oh yeah! , do those things work, can they really tell the future by looking at one’s palm? ’ Because girl B would not have shown support or disagree with what X wanted to do the girls would have continued in a discussion to explore different views concerning such practices. They would each give their different views on palm reading. If the concept of visiting a palm reader would not have been ridiculous to both girls, maybe they would have delved into discussions concerning the same with examples of what they had heard about the same. The conversation would have led to the issues about gift in telling the future, the use of magic, sorcery and the like. The girls may have even agreed to join their friend when going to visit the palm reader. In this scenario the two girls were in agreement that seeing a palm reader was crazy. Though I did not have an opportunity to listen to them for long, I think that they would have described the practice as backward and funny. They would have dismissed it as a practice used by the so called ‘future seers’ to steal money from people who were naive enough to believe that such things were true. They would have termed those people who visit palm readers as superstitious. Some people who because they did not have anything they believed in, were looking for some thing to grasp. They would also have dismissed the practice of palm reading as that for those who were afraid of the future and therefore were looking for ways to manipulate it or even find hope and courage if they found that the future had something good to look out for according to the palm reader. For the case involving the couple if the man had responded in a different way say maybe was more interested in the dreams that made the woman quite her job, the woman would have probably passionately described her convictions for what dreams tell about the future,. The conversation would have gone on and on how other people had dreams that made them avoid disasters. The man would have probably shared some dreams as well and their significance in his life. There would not have been an argument over quitting the job during hard economic times owing to ‘irrational beliefs’. The couple would have agreed that the action taken by the woman was the best for that situation and gone on to encourage themselves that they were going to land another better job for the woman. Since they had taken it upon themselves to warn themselves of an impending danger then fate would have directed them to another equally good or even better job. The couple would have gone on to explore the gifting of some people who have the ability to tell what the future hold using dreams or even visions. They would also have discussed whether it was appropriate to tell some of her friends working at the building to follow her steps so as to be saved from injury or even death. They may have even proposed ways of nurturing the gift like reading books or finding other people with the same gift as the woman then forming a support group so to speak. In this case since the man found the idea of quitting a job because of a dream irrational, he may have dismissed it as superstitious when they met later. He would have wished the dream away as a result of what she had been thinking during the day or a movie she had watched. Her mind had just worked on what it had processed during the day and there was real news about the future from the dream. Believing in dream would have been dismissed with the man saying that if everything that people dreamt had been a forecast of the future then no disasters would have ever hurt anyone as they would be averted in time and save people a lot of grief. The woman on the other hand would defend her case by giving examples of instances when something she had dreamt came true in real life. Apart from this she would argue that the fact that the dream was recurrent it was a clear sign that she needed to take action to avoid the impending danger. Yes -not all dreams depict the future, but the one that had made her wake up feeling anxious an indication that there was more to it than she had imagined, she would defend herself: She would dismiss lack of treating the dreams she had as important as a sign that one did not believe in supernatural occurrences yet there were many that had been documented in books even in the present day. References Lessa, W. , and Vogt, E. (1958). Reader in comparative religion- An anthropological approach. New York. Row, Peterson and Company.

Stem Cells The Origin Of An Organism s Life Essay

Stem Cells â€Å"In the beginning, there is the stem cell; it is the origin of an organism s life. It is a single cell that can give rise to progeny that differentiate into any of the specialized cells of embryonic or adult tissues.† This is a very simple explanation of stem cells by Dr. Stewart Sell, a cancer researcher. Stem cells are more or less blank cells. They are identical cells that can adapt to specialized cell types. There are two types of stem cells according to the U.S. Department of Health Human Service â€Å"embryonic stem cells and non-embryonic somatic or adult stem cells.† In this paper, I will touch on roughly every aspect of stem cells. Stem cells can come from several places. Embryonic stem cells come from embryos; they are fertilized in labs. It is important to note that the eggs are not fertilized in a woman s body. At the time of removal, the embryos are at least three days old. The U.S Department of Health Human Service defines an adult cell as â€Å"an undifferentiated cell, found among differentiated cells in a tissue or organ.† Before removal, the role of the adult stem cell is to preserve and mend the tissue of its host. There are multiple ways to harvest stem cells. The Canadian Cancer Society list several ways that stem cells are removed. Stem cells can be taken from bone marrow, blood, and umbilical cords. The Canadian Cancer Society describes the process of donating stem cells through blood. â€Å"A catheter (thin tube) is placed in a large vein inShow MoreRelatedStem Cells : Justification Of Utilization Of Stem Cell1696 Words   |  7 PagesAnvesha Mukherjee Hong GT Biology 9-1 19 February 2016 Stem Cells: Justification of Utilization of Stem Cells in Injuries/Paralysis Habitually, the majority of significant scientific discoveries that have occurred over the course of human history have been the center of fierce debate and controversy for one reason or another. From radical perspectives such as the Earth’s orbital around the sun to the theory that the planet isn’t geographically flat, scientists are often at the focal point of ethicalRead MoreStem Cell Research And Cures1703 Words   |  7 PagesName Professor Class Date Stem cell research and cures Stems cells are cells that have the ability to differentiate into specific ones. 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