Macro Marketing Environment and the Sa Airline Industry Essay Example

Full scale Marketing Environment and the Sa Airline Industry Paper There is an uplifting point of view toward the Airline Industry as long as the world of politics is steady. Because of positive strategies and going of laws cap bolster financial development, for example, Liberations of sky administrative systems just as duty approaches and shopper arrangements guarantees a moving sign in the business. Expanded rivalry because of different market offers by various players in the business. This requires Low cost aircrafts like Mango to be progressively imaginative so as to hold just as addition new customers for their administrations. Multiple times when arrangements and flying guideline become exacting it involves carriers, for example, Mango Economizer to the more extensive economy and incorporate financial development rates, levels of business and joblessness, cost of crude earthly, for example, vitality, powers and contributions for creation, loan fees, money related approaches, trade rates and expansion rates. Monetary development is an assurance of an ever increasing number of movements inside the nation and just as worldwide goes by the two local people and outsiders. Trade rates are supportive of the rand and low swelling meaning increasingly extra cash brings about salary development and high volumes of business for the carrier business. In any case, recently because of the monetary downturn since 2008 this has negatively affected the business. Ease aircrafts, for example, Mango need to come up tit powerful business systems that guarantee cost viability in activity cost too increment in cost for the administrations they offer so as to keep up their client relations just as increase new ones. We will compose a custom paper test on Macro Marketing Environment and the Sa Airline Industry explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Macro Marketing Environment and the Sa Airline Industry explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Macro Marketing Environment and the Sa Airline Industry explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer They can be influenced by increment in fuel and vitality costs meaning they need to discover more financially savvy vitality sources just as concoct practical flight plans. Allude to the pace of new innovations and improvement, changes in data and versatile innovation, changes in web and web based business and government spending on research. Further includes improvement of materials, new strategies for assembling, dispersion and coordinations. Because of ecological mindfulness issues, for example, making strides toward environmental friendliness there is need the utilization of all the more naturally neighborly energizes and energies. Industry will guarantee significant expense in an offer to guarantee this. Environmental change brings about flighty climate designs which thus causes an interruption in Flight booking. Airing like Mango need to search for elective types of regular assets that advance natural safeguarding that are likewise financially savvy. Eight calendars can be diagrammed around an investigation of new climate designs.

Biology Lab Essay

1.Discuss how to shield yourself from body liquids, for example, salivation and blood. oGloves secure you at whatever point you contact blood, body liquids. The utilization of gloves likewise diminishes the danger of malady transmission on the off chance that you are pricked with a needle. Continuously wear gloves for taking care of things or surfaces dirtied with blood or body liquids. oWash your hands and other skin surfaces following they interact with blood or body liquids. oMasks and defensive eyewear, for example, goggles or a face shield, help ensure your eyes, mouth, and nose from beads of blood and other body liquids. Continuously wear a cover and defensive eyewear in the event that you are doing a methodology that may open you to sprinkles or splashes of blood or body liquids. oAprons shield you from sprinkles of blood or body liquids. Continuously wear an outfit or cover on the off chance that you are doing a methodology that may open you to sprinkles or showers of blood o r body liquids 2.Why would it be a good idea for you to consider a body liquid fit for tainting you with illness? o I figure you ought to know and caution since its safety measure to rehearse when youre working in a lab setting. 3.Describe how to discard squander material polluted with body liquids. o You ought to arrange all waste material in the right removal region, and you can discard the waste materials in the biohazard compartment. 4. Disclose how to securely plug and unplug an electrical gadget. o When you plug in such electrical hardware, ensure you incorporate the ground plug round. Hold the attachment immovably by the protecting spread while connecting it or unplugging it. Never unplug an electrical gadget by pulling on its rope. 5.Discuss how to shield yourself from additives utilized on natural examples. o You would shield yourself from additives utilized on a natural example by wearing gloves and security glasses. Try not to shake the holder or set the example back in the compartment. 6.Why are extraordinary biohazard compartments utilized for organic waste? o Biohazard holders are utilized to isolate irresistible, sullied or hazardous material from different materials that wouldn’t be marked all things considered and to secure us and nature. Likewise the discarding biohazard material is done any other way than typical material.

Essential Tips For Implementing A Social Media Strategy

Essential Tips For Implementing A Social Media Strategy Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Essential Tips For Implementing A Social Media StrategyUpdated On 14/05/2013Author : jwhitmerTopic : Social MediaShort URL : http://hbb.me/10wyMOl CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogIt’s tough to imagine that Facebook has been around for nearly 10 years. If you haven’t accepted Social Media yet, it’s time to realize that it’s not going anywhere anytime soon. Just about every major company is finding a way to leverage social media and you should too.The biggest question is how can you get the best value from your social media campaign? In order to accomplish this you’re going to need a goal and solid direction. You have to ask yourself what you are trying to get out of using social media. Here are a few answers to this question:Generate salesShare informationBuild brand awarenessBuild a business communityGenerate buzz about your companyYou’re more than likely trying to accomplish all 5 of the goals listed above. The most important thing to remember is that it’s going to take time. Some of the most successful social media campaigns are those that are consistent over the long run. If you’re expecting instant results, you’re going to be disappointed.How to Stand Out Against the CompetitionSetting yourself apart from the competition and beating them is no easy task, but it is possible. You’ll have to start with research. What I mean by that is you need to understand your target market. Find out who you’re trying to reach and how they participate in social media. Teenagers will certainly participate differently than those above the age of 40 so keep that in mind.Consider reaching your audience in the following ways:Will you need a blog?Should you upload videos, music or podcasts?Will you promote special offers or products?Will you use humor?Should you develop your own YouTube channel?Let’s face it â€" everyone loves to share an in forming or funny video. Creating your own YouTube channel and promoting your business through this medium is a sure way to get people talking about your business. It might take time getting comfortable in front of a camera, but stick with it and you’ll reap the benefits.READWipro RCTG Survey: Win A Free Social Media White PaperHaving a blog not only gives your fans and followers something else to tune into, it provides more content for them to read. An active blog also provides you a great opportunity to post fresh content to your social media pages.It’s tough to find a market that isn’t competitive and staying unique is difficult sometimes, but you have to give your followers a reason why they should participate with you rather than your competition. It’s going to take some creativity on your end, but differentiating yourself is a must if you’re trying to stand out.Assessing Your StrategyEvery social media strategy has to be measured. Assessing your efforts is challenging but you need to find ways to measure how your approach is impacting results. Are certain promotions generating more sales? Are videos being shared more than blog posts? What kind of content is making people comment and start conversations? These are all way you can assess your strategy and you should do it monthly.Don’t be afraid to ask your fans and followers what they like and dislike. There is a reason why it’s called social media and you should take full advantage of it. Ask them for suggestions and get them fully involved in your campaign. They’ll not only feel good about contributing but they’ll feel appreciated as well. The most important part is to listen and act on their suggestions.

The Great War And World War I Essay - 1189 Words

Between 1914 and 1918, many of the world’s leading countries were neck to neck in a bloody and gruesome battle known as the Great War or World War I. At the start of the war, the United States practiced its policy of isolationism, a policy of remaining apart from the affairs or interests of other countries. However, the United States officially entered the war in April 1917. Although the United States only fought two battles, at St. Mihiel and the Meuse-Argonne, the fighting took a heavy toll on American lives and the public opinion of war. In an attempt to restore public opinion, President Franklin D. Roosevelt decided to help the United States slip back into isolationism. In response to the overwhelming desire of Americans to keep their distance from foreign conflicts, the United States remained diplomatically and militarily isolated due to public sentiment, internal politics and lack of military preparedness, and economic repercussions of the Great Depression. With more th an fifty thousand American boys killed in combat, many Americans believed that the Great War was a tragic and costly mistake that should never be repeated.1 According to historian David Kennedy, â€Å"Americans of both sexes, of all ages, religions, and political persuasions, from all ethnic groups and regions, shared in the postwar felling of apathy toward Europe, not to mention the rest of the quarrelsome world that bordered on disgust.†1 Americans had grown up with the luxury of being isolated fromShow MoreRelatedThe Great War : World War I894 Words   |  4 Pages The Great War: World War I World War I, otherwise known as the Great War, began as a small battle that eventually developed into a prodigious uproar between several countries. WWI’s beginnings are controversial and historians throughout the world have several theories about the destructive event. Said to be one of the most disastrous and ruinous struggles between nations, The Great War lasted from July 1914 until November 1918. Referred to as a World War because of the global participation andRead MoreWorld War I And The Great War1472 Words   |  6 PagesWorld War I was usually suggested to as The Great War. The war began sometime in 1914 and lasted four years, ending in 1918. America endorsed, in this era, a great amount of devastation. Throughout those four years alone approximately nine million casualties occurred and in addition millions more were mutilated, grief-stricken, handicapped, or traumatized. World War I is referred to by some, the first catastrophe, man-made, of the twentieth century. Many historians continue to contemplate the essentialRead MoreThe Great War Of World War I1490 Words   |  6 PagesThe Great War also considered to be World War I, although not initially named that due to not knowing that there would have been a second one. The war lasted from 1914-1918 and was one of the most violent wars known to history. Before war broke out many of these countries were flourishing economically and wanting to advance their country. During this time period many of the countries were unified and if there was one country that were to engage in war with one then it would cause a major war. ARead MoreWorld War I And The Great War1004 Words   |  5 PagesWorld War I or the Great War as it became known, occurred due to many causes, some of which are still unknown. The obvious trigger was the assassination of the heir to the AustriaHungarian throne archduke Ferdinand and his wife Sophie on the twenty-eighth of June 1914. But a great portion of the cause dealt with past disputes between the Great Powers and such aggressive principles as Nationalism: the strong feeling of pride and devotion to one s country, Imperialism: the domination of one countryRead MoreWorld War I And The Great War1249 Words   |  5 PagesWhenever you come across World War I, don’t you ever deeply think about how it all started? Who would have known that just 2 pulls of a trigger could have triggered a demoralizing World War? World War I, also known as â€Å"The Great War,† was a war that primarily took place in Europe. It officially started on the 28th of July in 1914 and it unexpectedly lasted until the 11th of November in 1918 (about 4 years). The most predominant countries that fought in this war include Great Britain, France, RussiaRead MoreWorld War I And The Great War1147 Words   |  5 Pagesperspective of being the First World War, it truly lived to the name of â€Å"The Great War†. While no war is ever simple, this one was very complex for its time. It was a vast war with a revolutionary impact on military advances. The end result of the war, catastrophic. It was a conflict on a global scale that later involved over thirty nations. If anything it was a war on politics, and really illuminates what poor political stamina can result in. With all of this in mind the question stands, â€Å"What madeRead MoreThe Great War And World War I Essay1198 Words   |  5 PagesBetween 1914 and 1918, many of the worlds leading countries were neck to neck in a bloody and gruesome battle known as the Great War or World War I. The United States practiced its policy of isolationism, a policy of remaining apart from the affairs or interests of other countries. However, in April 1917 the United States officially entered the war. Although the United States only fought in two battles, at St. Mihiel and the Meuse-Argonne, the fighting took a heavy toll on American lives. In anRead MoreThe World War I And The Great War1560 Words   |  7 PagesWorld War One , also known as the Great War was a global war fought between the allied powers and the central powers from July 1914 to November 1918. The assassination of Franz Ferdinand led to the outbreak of world war one. Franz Ferdinand was the arch duke of Austrian-Hungarian Empire and was considered as the heir of the Empires monarchy throne. However there was many other factors that caused world war one. Alliances which is an agreement be tween two or more countries which gives help if oneRead MoreWorld War I And The Great War1196 Words   |  5 Pagesfrom this 20th century time period under the influence of mass media. World War I, or the Great War, was one of the bloodiest wars of all time. It was a war sparked by militarism, alliance, imperialism, and nationalism. However it’s affliction laid the groundwork for post war prosperity. Nearly all social classes felt its benefits. Workers rights improved, taxes were lowered, technology advanced, and industry boomed. The war was brutal and the roaring twenties were a chance for the United StatesRead MoreWorld War I And The Great War1509 Words   |  7 Pagespower. World War I, also known as the Great War was the outcome of many tensions and a sequence of calamitous incidents that plunged Europe into a disaster zone. Due to the use of the machine gun and trench warfare, most of the war was a battle of attrition between the â€Å"Triple Alliance† and the â€Å"Triple Entente†. Millions of people fought and died in this war, among them thousands of Canadians. There have been many attempts to reconstruct experiences and battles of the First World War in prose

History of Hull House and Some of Its Famous Residents

Hull House was founded in 1889 and the association ceased operations in 2012. The museum honoring Hull House is still in operation, preserving history and heritage of Hull House and its related Association. Also called: Hull-House Hull House was a settlement house founded by  Jane Addams  and  Ellen Gates Starr  in 1889 in Chicago, Illinois. It was one of the first settlement houses in the United States. The building, originally a home owned by a family named Hull, was being used as a warehouse when Jane Addams and Ellen Starr acquired it. The building is a Chicago landmark as of 1974. Buildings At its height, Hull House was actually a collection of buildings; only two survive today, with the rest being displaced to build the University of Illinois at Chicago campus. It is today the Jane Addams Hull-House Museum, part of the College of Architecture and the Arts of that university. When the buildings and land were sold to the university, the Hull House Association dispersed into multiple locations around Chicago. The Hull House Association closed in 2012 due to financial difficulties with a changing economy and federal program requirements; the museum, unconnected to the Association, remains in operation. The Settlement House Project The settlement house was modeled on that of Toynbee Hall in London, where the residents were men; Addams intended it to be a community of women residents, though some men were also residents over the years. The residents were often well-educated women (or men) who would, in their work at the settlement house, advance opportunities for the working class people of the neighborhood. The neighborhood around Hull House was ethnically diverse; a study by the residents of the demographics helped lay the groundwork for scientific sociology. Classes often resonated with the cultural background of the neighbors; John Dewey (the educational philosopher) taught a class on Greek philosophy there to Greek immigrant men, with the aim of what we might call today building self-esteem. Hull House brought theatrical works to the neighborhood, in a theater on the site. Hull House also established a kindergarten for children of working mothers, the first public playground, and first public gymnasium, and worked on many issues of social reform, including juvenile courts, immigrant issues, womens rights, public health and safety, and child labor reform. Hull House Residents Some women who were notable residents of Hull House: Jane Addams: founder and main resident of Hull House from its founding to her death.Ellen Gates Starr: partner in founding Hull House, she was less active as time went on and moved to a convent to care for her after she was paralyzed in 1929.Sophonisba Breckinridge: considered one of the main founders of social work, she was a university professor and administrator at the University of Chicago School of Social Service Administration.Alice Hamilton, a physician who taught at the Women’s Medical School of Northwestern University while living at Hull House. She became an expert on industrial medicine and health.Florence Kelley: head of the National Consumers’ League for 34 years, she worked for protective labor legislation for women and for laws against child labor.Julia Lathrop: an advocate for various social reforms, she headed the U.S. Children’s Bureau from 1912 – 1921.Mary Kenney OSullivan, a labor organizer, built connections between Hull House and the labor movement.  She helped found the Womens Trade Union League.Mary McDowell: she helped found the  Womens Trade Union League  (WTUL), and helped establish a settlement house near Chicago’s stockyards.Frances Perkins: a reformer working on labor issues, she was appointed in 1932 as Secretary of Labor by President Roosevelt, the first woman in a US cabinet position.Edith Abbott: a pioneer in social work and social service administration, she taught and was dean at the University of Chicago’s School of Social Service Administration.Grace Abbott: younger sister of Edith Abbott, she worked with the Immigrants’ Protective League in Chicago, and served in Washington with the Children’s Bureau, first as head of the Industrial Department enforcing child labor laws and contracts, and then as director (1917 – 1919 and 1921 – 1934).Ethel Percy Andrus: a long-time educator and principal in Los Angeles, where she was known for progressive educatio n ideas, after retirement she founded the National Retired Teachers Association and the American Association of Retired Persons.Neva Boyd: she educated nursery and kindergarten teachers, believing in the importance of play and children’s natural curiosity as the basis of learning.Carmelita Chase Hinton: an educator known especially for her work at Putney School; she organized for peace in the 1950s and 1960s. Others Connected With Hull House Lucy Flower: a supporter of Hull House and connected to many of the women residents, she worked for childrens rights, including the establishment of a juvenile court system, and  founded the first nursing school west of Pennsylvania, the Illinois Training School for Nurses.Ida B. Wells-Barnett worked with Jane Addams and others of Hull House, particularly on racial problems in the Chicago public schools. A Few of the Men Who Were Residents of Hull House for at Least Some Time Robert Morss Lovett: a reformer and English professor at the University of ChicagoWillard Motley: an African American novelistGerard Swope: an engineer who was a top manager at General Electric, and who during the New Deal’s recovery from the Depression was pro-federal programs and pro-unionization. Official Website Hull House Museum

Positive And Negative Effects Of Social Networking

â€Å"Like all revolutions, the social networking revolution is accompanied by concerns and questions about whether the changes have wrought something better or something worse.† (Szumski and Karson  ¶ 4) The social networking revolution has come a long way in its accessibility and effectiveness and has become a great resource for many people. But with its benefits come more serious downfalls that need to be acknowledged and dealt with. While social networking can be used as a clear, accessible source, for communication, social networking also has several negative effects on a person in ways such as socially, mentally, and physically; by limiting internet time, restricting the accessibility, and monitoring what kids are doing, social networking†¦show more content†¦It not only affects the user, but also the people around them, and the effects are more serious than most people know. In a article written by Shivani Jain, Rakesh Sharma and Sushil they explain that By u sing social networking in the wrong way can cause behavior or a narcissistic and antisocial behavior in children. (Jain and Sharma et al.  ¶ 18) A problem comes when people create relationships over the internet and beleive that it is a true genuine relationship. In a study done by The Royal Society Open Science Organization, they found that social network users only feel as though 27.6% of their onlines friends are people that would be there for them in hard times like a real friends. (Dunbar  ¶11) Children have a hard time understanding that social networking is not always real and accurate. As awesome as it is that we can meet new people on the internet that we would likely not meet in person, unfortunately it cannot be certain exactly who it is we are making a connection with. In an article from Gale Cengage Learning, a columnist for the Times, Eleanor Mills exclaims that the skills that create long lasting friendships needed in life by everyone are not being portrayed by so cial networking sites. She continues to explain that the relationships developed and maintained on the internet should not be taken as seriously as the relationships in real life. (Mills  ¶) By not teaching kids what it takes to make real life relationship it is going to be a problem when theyShow MoreRelatedPositive And Negative Effects Of Social Networking Addiction1020 Words   |  5 Pagesoffline. Therefore, one can consider these adolescents as a social network addicts, people who spends a fair amount of time on one or many social media. Throughout the three articles, â€Å"Social Networking Addiction: An Overview of Preliminary Findings† by Mark Griffiths, â€Å"Social Network Sites: Definition, History, and Scholarship† by Nicole B. Ellison and â€Å"Taking Risky Opportunities in Youthful Content Creation: Teenagers’ use of Social Networking Sites for Intimacy, Privacy, and Self-expression† by SoniaRead MorePositive And Negative Effects Of Socia l Networking Addiction1024 Words   |  5 Pagesoffline. Therefore, one can consider these adolescents as a social network addict, a person who spends a fair amount of time on one or many social platforms. Throughout the three articles, â€Å"Social Networking Addiction: An Overview of Preliminary Findings† by Mark Griffiths, â€Å"Social Network Sites: Definition, History, and Scholarship† by Nicole B. Ellison and â€Å"Taking Risky Opportunities in Youthful Content Creation: Teenagers’ use of Social Networking Sites for Intimacy, Privacy, and Self-expression† byRead MoreThe Positive Effect of Social Media Essay724 Words   |  3 PagesThe Positive Effect of Social Media Since the birth of social media people have argued whether it has a positive or negative effect on society. Social media outlets like Facebook, Twitter, and Instagram give people a chance to stay connected. Although, with the power of social media comes the possibility of cyber bullying. While there are some negatives associated with social media, the positives in communication all around, has made the world stronger and a better place to live in. Social networkingRead MorePositive And Negative Impacts Of Social Media Essay1082 Words   |  5 PagesJust as there are positive effects of social media, there are also negative effects as well. False connections are often made on SNS. Ninety percent of students have Facebook which is constructed to be socially shared with any user. It may seem obvious that users of social networking cannot stray far from reality from his or her online identity, although the users can depict what he or she wishes to display (Moreno et al. 452). There are many young teenagers on social networking websites postingRead MoreSocial Media Negative Effects On People1255 Words   |  6 Pages Social media negative effects on people psychology paper Research Question: How Social media has negative effects on people? Review of literature: Social Media may seem positive and safe, but they affect our daily lives more than you can think of. If someone is sad or mad it could be because they have just used social media . It’s true people’s emotions can change because of social media. Due to this fact I got curious andRead MoreEffects of Social Networking on Undergraduate Student’s Grades1550 Words   |  7 PagesIntroduction Social networking has made its way into American culture quickly and is more prevalent now than ever before. Many people have different views on the relevance and benefits of social networking, whether they are positive or negative standpoints. Nevertheless, social media and networking is a part of our American lifestyles as a whole. As a Computer Information Systems major and studying the foundations and composition of computer applications, I would like to research the effects that socialRead MoreSocial Networking Has Caused More Harm Than Good to People923 Words   |  4 Pagesthe motion that social networking has done more harm than good to Nigerian youths. Social networking has become a major part of society. Even big businesses and celebrities are jumping on the social networking bandwagon. Many people wake up each day and check social websites first thing in the morning instead of reaching for a newspaper. According to Mashable.com, as of June 2010, American Internet users spend more than 22 percent of their online time using a social networking site. Since peopleRead MoreThe Issue Proposal : Social Media1229 Words   |  5 PagesIssue Proposal: Social Media Technology has taken over our world. Electronics devices such as iPads, computers, Surfaces, and Smartphones make it easy for everyone to stay connected to social media. Technology is defined as â€Å"the application of scientific knowledge for practical purposes, especially in industry† Online Etymology Dictionary). Social media is defined â€Å"as websites and applications that enable users to create and share content or to participate in social networking† industry (Online EtymologyRead MoreSocial Network and Its Effect on Poor Students Academic Performance1051 Words   |  5 PagesSOCIAL NETWORK AND ITS EFFECT ON POOR STUDENTS ACADEMIC PERFORMANCE Facebook, Twitter, and Instagram are the example famous social network that becomes the best choice among the students, especially university students. Social network can defines as site of grouping of individuals into specific groups, like small rural communities or a neighbourhood subdivision. Nowadays, the social network is a necessary communication tool that has emerged in the field of information and communication technologyRead MoreEffects Of Social Media Essay946 Words   |  4 PagesHow does social networking affect teens? Social Networking is â€Å" the use of dedicated websites and applications to interact with other or to find people with similar interests†. Social networking consists of various social media websites such as Instagram, Facebook, Twitter, etc. These social media applications have become increasingly popular amongst teens. The web’s social network has grown to be one of the largest and most influential outlet on the internet. Social media have both a positive

A Comaprison of Freud and Fromm Essay Example For Students

A Comaprison of Freud and Fromm Essay Sigmund Freud was born in Monrovia on May 6,1856. He entered the University of Vienna in 1873 at the age of 17. He finished his degree in 1881. Freud died in England in 1939. He was an active therapist, theorist and writer to the very end. ( Ewen 19-20) Erich Fromm was born four years after Freud in 1900 in Frankfurt, Germany. Unlike Freud, Fromm had no medical training in his background. He received his PHD from the University of Heidelberg and later studied at Berlin Psychoanalytic Institute. Erich Fromm died March 16, 1980 in Switzerland. (Ewen 187) While Freud and Fromm were contemporaries and shared some basic beliefs, their approach to most issues varied greatly. Freuds attitude was purely scientific. Fromm desired to humanize things. Fromm accepted the importance of unconscious, biological drives, repression and defense mechanisms, but rejected Freuds theory of id, ego and superego. Fromm did not believe in specific developmental stages. He believed that the growing child slowly learns to distinguish between I and not I, through contact with the environment, notably those involving the parents. Ewen 194) Fromm contends that personality development continues into adulthood. He believes that if a child keeps up with the increasing feelings of isolation, that anxiety can be kept to a minimal and personality development proceeds normally. Freuds well-known theory is that the personality is determined during the first five years of life. He believes we proceed through a series of psychosexual stages: oral, anal, urethral, phallic, a latency period and genital. Freud contends that the genital stage is the goal of normal development and that it represents true maturity. Hansen 25-26) Fromm warns against pathogenic behavior because it can damage the childs sense of reliance. He believed healthy personality is illustrated by biophilia, love, creativity and reason. ( Ewen 195-196) These characteristics compromise the productive frame of orientation. The nonproductive frames include narcissism, necrophilia, dependence, compulsive strivings for power or wealth and the mechanisms of escape. Fromm had four other nonproductive orientations that he devoted a great deal of attention to. These were receptive, exploitative, hoarding and marketing. Three of these orientations can be loosely compared to Freuds oral-dependent, oral-sadistic and anal character without the sexual implications. Freud and Fromm both believed that dreams are the royal road to the unconscious. ( Ewen 198) Fromm agreed with Freud that dreams could serve the purpose of wish fulfillment, that the days events set them off, and that a person may conceal truths in different ways. While both men believed in dream symbols, Freud believed most dreams involved childhood sexual impulses and Fromm regarded many symbols as asexual. Fromm believed that dreams could have obvious and undisguised meanings that did not have to involve childhood conflicts. To understand Fromms approach to clinical diagnosis, his theory of character must first be understood. His theory of character development was that humans are distinguished from other animals by a larger neocortex with fewer instincts. Character shapes human instinct. Human survival is not merely a matter of physical survival, humans are social animals who must relate to others, and they are spiritual animals who must infuse their lives with meaning in order to function. Humans require a sense of hope to keep from turning off. They also require caring adults in the early years to be teachers that teach them to control their fears and passions and live in harmony with others. Religion both sacred and secular can give meaning to life and give a sense of identity and rootness. Fromm accepted Freuds definition of mental health saying that it is the capacity for love and productive work. Fromm also agreed with Freud in saying that psychopathology represents a difference in degree, rather than in kind. Fromm states that besides pathogenic behaviors that neurosis is often caused by the culture in which one lives. MGT 515 - INTRODUCTION TO BUSINESS LAW EssayEwen 60) He hated religious ideas such as life continues after death and that all good is rewarded and all evil punished, that the difficulties of life serve a higher purpose so there is no reason to despair. Freud believed religion to be a collective neurosis started at a very early stage of development. People are indoctrinated with religion during childhood, before reason sets in, so they become dependent on its effects. Freud recommended children be brought up without religion so they would learn to rely on themselves. He thought people should not look to an ideal happiness in the hereafter, but face the reality and burdens of life in the present. Freud has many attacks against him, but despite these attacks he has contributed greatly to the field of psychology and psychiatry. A lot of other personality theorists have used Freuds psychoanalytic theory for the foundation of their very own work. Freud was a brilliant man, but he had a lack of tolerance for other ideas and modern innovations and placed an overemphasis on sexuality, drive reduction, and the biological determinants of personality. His contributions included the importance of unconscious, dream interpretation, psychoanalytic therapy and much more. Fromm is noted for his work in dream interpretation and totalitarianism. His works have been praised as landmarks in psychological, political, and philosophical thought. He provided us with theory and methods to understand health and illness as concepts that do not refer to the individual alone, but also the relationship of the individual to others and to social institutions. On the other hand Fromms recommendations for social reform have proved to be very controversial. He proposed radical social changes that would be hard to implement. Many observers called his ideas unscientific and excessive. I personally do not agree with a lot of Freuds Theory, however I do give credit to him for bringing important information to the field of psychology. I believe he was an extremely smart man and has laid grounds for many to follow. Some of the things I do agree with are psychoanalytic therapy, the importance of the unconscious, defense mechanisms, and that neurosis can be caused in childhood, not necessarily with sexual implications or that it is always caused in childhood. As far as Fromm I do not believe that he is as well known or that his theory is as important as a lot of the other theorist. I agree with Fromm in that our parents and our environment have a lot to do with our behaviors or causes of neurosis. I do not believe however that that is the only determinant. I believe that it is social and biological factors that we are shaped by. I did not like the fact that Fromm left so many doors open and was very vague. Although I do not agree too much with Freud he did make huge contributions and had a more thorough theory than did Fromm.